Vitra 5 mg

The Vitra 5 mg marketers used Mike Ditka, a chubby, aging, macho, football player as a spokesman. They ran a promotion whereby you could visit the Vitra 5 mg website and sign up to win tickets to the Superbowl (something that had never been done with a drug before).

However, the macho man campaign didn't work so well, so they dumped Ditka. Then they switched to a 40-something year old brunette woman who says something like : " Do you want to know little secret? Then she tells you all about how great Vitra is".

Later, Vitra 5 mg advertisements focused on a more subtle effect. They differentiated it by releasing information regarding its effectiveness in people with diabetes, hypertension and other ailments common to middle aged men.

The Vitra 5 mg advertisements and promotional materials used a candle as a metaphor for intimacy and passion.

These days, Vitra 5 mg, which controls about 10 percent of the erectile dysfunction market, does not advertise on television.

The BIG Discovery

Some very smart scientists discovered that cyclic guanosine monophosphate (cGMP) was the key to sustaining an erection.

As long as there are sufficient levels of cGMP, the penis can remain erect. The more cGMP, the more robust and durable the erection.